BIRTH OF A SPORT
The Founding of the SFL
Since childhood Josh Tolley has been a fan of combat sports but it wasn't until decades later that he would bring the biggest change to the sport the world has ever seen.
Having had success as an entrepreneur, talk-show host, and author Josh returned to the sport that he loved with one goal; make the most exciting sport in the world. He knew in order to do that there would be issues that would have to be fixed inside the fighting world. This meant that going the typical way of entering the sport as a manager or entry level promoter was not an option, to change the sport he would have to create a new one.
​
For far too long promoters and matchmakers have taken advantage of fighters meaning fewer fighters could provide for their families via fighting. This left the fans with a less than optimal sport to follow. Which consequently left sponsors in a constant state of flux but hey, the promoters were getting rich.
​
Josh changed all that with the SFL when he brought his experience in the business world to bear on the fighting world while at the same time realizing his dream of professional sports ownership.
With a commitment to the fighters, fans, and sponsors the SFL will become the home of the best the sport has to offer. Josh objective is to become one of the Top 3 in the industry in the first four years and become number one in less than a decade. Judging by fan and fighter reaction thus far, the SFL might achieve that goal soon than that.